Beyond Insights Africa is the African arm of Beyond Insights, a boutique insights agency based in South Africa. Beyond Insights Africa partners with clients in developing research and insights throughout the African continent.
The company is a collaboration between Andrew Johnson and Catherine Read-Fletcher, both of whom have over 20 years of industry experience covering almost every methodology available, both quant and qual.
Although our base is in Durban, South Africa, we work extensively throughout sub-Saharan Africa and consult for clients on almost every continent. We have extensive knowledge of consumers across Africa, having worked in over 20 African markets. We insist on our senior research team overseeing the fieldwork and will attend fieldwork briefings and personally monitor central location work to ensure that the quality is what our clients have come to expect from us.
Our hearts are very much captured by this vibrant continent and her amazing people and we are passionate about working with real people, finding real stories. Our process is consultative and driven by the partnerships we have with our clients and while we are analytical we are also creative in our approach to finding strategic solutions.
Whether we are consulting with clients on their strategic decisions, or conducting field and tab studies, we believe that our point of difference is our experience, open communication and dedication to quality.